When your buyers ask ChatGPT who to shortlist, is your company the answer?

I'm Cristian, a NYC-based AI search and SEO consultant for B2B software companies: AI-native, SaaS, fintech and security. For 18 years I've fixed technical SEO and built content, tied to revenue, on sites with millions of pages: Softonic, StubHub, 20minutos, Microsoft's MSN.

Today I lead SEO and AI search at Cockroach Labs, and I help software companies get named in ChatGPT, Gemini and Google's AI Overviews.

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I've helped these companies grow their organic visibility, traffic and pipeline.

  • Microsoft
  • StubHub
  • Cockroach Labs
  • Softonic
  • Airalo
  • 20minutos
  • Prensa Ibérica
  • Aufeminin
  • WPP
  • Onmeda
Portrait of Cristian Gonzalez Guasch with colorful brush strokes

What that looks like in practice

$2M+ a year in organic revenue

Across 100+ domains I owned SEO for at Compado.

€0 → €400K in 18 months

CompraMejor.es at Prensa Ibérica & Grupo Zeta, entirely from organic traffic.

200K → 1M+ monthly users

In nine months, for the health site Onmeda.es.

+15% organic growth, year over year

Across nine Latin American markets at StubHub, a portfolio generating €500K a month.

1,100% traffic growth in a year

At Softonic, through AI and workflow automation, across 3 software catalogs (2M+ app listings, 17 languages, hundreds of thousands of tag pages).

€480K+ a year from loss-making sites

Two Softonic editorial sites I turned profitable.

300K+ students

For SQL Easy, the interactive SQL course I founded and later sold to Beekeeper Studio.

See all results →

What people I've worked with say

I had the opportunity to work with Cristian at Softonic, and I would especially highlight his strong digital mindset, his deep SEO knowledge, and his ability to turn content strategy into a real business growth lever.

Cristian understands that content does not end when it is published. He knows how to think about distribution, how to reach the right users, and how to convert that audience into business opportunities and potential customers. That combination of editorial thinking, SEO expertise, and business focus is not easy to find.

He is a highly capable professional, with strong strategic judgment and a clear focus on impact. Any digital project looking to grow through content, organic acquisition, and business-oriented strategy would find in Cristian a very valuable person to have on the team.

Carles DuarteHelps companies gain visibility (SEO/GEO) and build and scale digital products with AIWorked with Cristian on the same team

I had the pleasure of working with Cristian for over two years, and he is truly a standout SEO partner. Whether you are looking for a technical SEO profile or a strategic content expert, Cristian delivers results with precision, and always looking at the business side.

What sets him apart is his extreme curiosity; he is constantly exploring the 'verge of technology' and bringing fresh, creative ideas to the table. He was a constant source of inspiration for our team, blending deep technical knowledge with a creative mindset. I really enjoyed our time working together and I would work with him again without a doubt.

Ferran Gavin FontanalsDirector of Catalog and TrafficManaged Cristian directly

I've worked very close to Cristian for nearly 3 years at Softonic. During this period I could see how he transformed the content area, reinventing the internal processes, increasing efficiencies and looking for creative solutions to reach new standards both in speed and quality of our content, which is the backbone of our business. Cristian is a strong specialist and manager, able to work in teams of different kind and professional profiles.

Enrique ColladoVP of Marketing and Growth at SoftonicSenior to Cristian, did not manage him directly

I had the privilege of working with Cristian during his time at The Cocktail. Cristian did not fail me a single time. He is a highly organized, goal oriented, independent and hard working perfectionist always ready to put all his energy and stamina to get the job done. Besides being an experienced SEO consultant, he has quite an edge when it comes to understanding technical issues on the most common web development platforms. His marketing knowledge also makes him an invaluable asset for every web-based product.

Cristian is probably one of the best SEO consultants I have ever met in my life and one of the smartest professionals I have ever worked with.

Fabio FanniDirector of Revenue OperationsWorked with Cristian on the same team

Cristian has played a vital role in driving search traffic for MSN Spain. Cristian is detail-oriented and has great analytical skills. I have relied on Cristian when it comes to project execution, and with his support MSN Spain continued to perform well month over month. He is a kind of SEO professional and team player every company would love to have.

Asif HassanGlobal Head of SEO at KasperskySenior to Cristian, did not manage him directly

It was a pleasure working together with Cristian. He demonstrated exceptional leadership skills and his commitment to constant improvement helped the company to have much better cross-functional processes, aligning together different departments with the end goal of improving the vast portfolio of websites on a scale and at a higher speed. Highly skilled SEO expert in all areas, indeed! Great times!

Lorenzo SolísGlobal Head of Growth and Sales at PrivileeWorked with Cristian on the same team

From my LinkedIn profile.

Your customers get one answer now, not ten links

Your customers used to type a question into Google and click through a list of links.

More and more, they ask ChatGPT, Gemini or Google's AI Overviews instead, and they get one answer. Sometimes a handful of brand names. If yours isn't one of them, you never even get the chance to compete.

In a March 2026 G2 survey of 1,076 software buyers, 51% said they now start their research in an AI chatbot.

The good news: what gets a brand named in those answers is learnable, measurable and fixable. It builds on the same foundations as good SEO: a site that machines can read, content that answers real questions, and a reputation that shows up across the web.

That's the work I do.

How I can help

01

AI search visibility

Find out where your brand shows up in ChatGPT, Gemini and Google's AI Overviews, where it doesn't, and why. Then fix it, so you're the name those answers recommend.

AI search visibility →
02

Site migrations and technical SEO

Redesigns, replatforms and domain changes are where years of rankings get lost overnight. I plan the move, check it before launch and watch it after, so your traffic makes the trip with you.

Site migrations →Technical SEO →
03

SEO strategy

A clear plan built around your business goals, not a 90-page audit nobody reads. What to fix first, what to build next, and what to stop doing.

SEO strategy →
04

Content that ranks and converts

Content built to answer what your buyers are actually searching for, at whatever scale you need. At Softonic, that meant growing traffic 1,100% in a year through AI and workflow automation.

Content strategy →

See all services →

Who I work with

AI-native software

New category, new competitors every month. Get named when buyers ask an AI tool for the best option.

AI software SEO →

Fintech

Committee buyers who research for months. Trust pages and comparisons that survive compliance review.

Fintech SEO →

Cybersecurity and compliance

Skeptical buyers who trust the source the AI quotes. Be that source.

Security SEO →

Healthcare SaaS

Win the searches hospital and clinic buyers make. Built on a health site that grew from 200K to 1M+ users.

Healthcare SaaS SEO →

Finance software

Get on the spreadsheet finance teams build. SEO judged by what it returns, as in $2M+ a year at Compado.

Finance software SEO →

Legal software

Cautious buyers, short shortlists. Plain, verifiable pages that AI tools quote.

Legal software SEO →

Developer tools and B2B SaaS

Getting found by technical buyers in Google, in your docs and in AI tools.

Developer tools SEO →

Marketplaces

Huge, ever-changing catalogs turned into organic growth, from StubHub's nine Latin American markets to Softonic.

Marketplace SEO →

Programmatic SEO

Thousands of pages generated from data, each one useful enough to rank at Softonic's 2M-listing scale.

Programmatic SEO →

News sites and publishers

Newsroom SEO from Microsoft's MSN Spain, Prensa Ibérica, 20minutos and Grupo Zeta.

Publisher SEO →

See all industries →

SEO & AEO by borough

01

Manhattan

SEO and AEO for the fintechs, SaaS scaleups and media companies packed between Flatiron and FiDi.

Manhattan SEO →
02

Brooklyn

My home base. If you're a Dumbo or Downtown Brooklyn company, I can be at your office faster than IT resets your password.

Brooklyn SEO →
03

Queens

Multilingual SEO and AI visibility for the import/export, marketplace and Long Island City tech companies in the most diverse county in the country.

Queens SEO →
04

The Bronx

SEO for the hospital systems, food distributors and nonprofits built around Hunts Point and The Hub.

Bronx SEO →
05

Staten Island

Showing up on Google and in ChatGPT for the insurance, healthcare and local service companies most SEO consultants never bother to call.

Staten Island SEO →

See all locations →

From the blog

AEO

Stop Tracking AI Visibility. Start Tracking What AI Says About You.

Visibility rate counts how often AI names you, not how it describes you. A step-by-step approach: goals, AI TAM, mention tiers, evidence-based actions, briefs and agent readiness.

Read more →

See all posts →

Why I only take on a few clients

I also lead SEO and AI search in-house at Cockroach Labs.

That means I keep my client list small. It also means you get someone doing this work every day, not just advising on it.

About me

I'm a Spanish SEO consultant based in New York City, and I've been doing this for 18 years.

I've led SEO for some of the biggest sites in Spain and beyond: Softonic, StubHub, Microsoft's MSN, Airalo, 20minutos, Aufeminin and more. At MSN Spain, I trained journalists to write for both readers and search engines. At StubHub, I worked across product, marketing, data and engineering to grow nine Latin American markets.

I also know what it's like on the business side. I founded SQL Easy, an interactive SQL course, grew it to more than 300,000 students and sold it.

These days I lead SEO and AI search at Cockroach Labs and work with a few clients on the side.

More about me →

Here's how to start

Send me your site and one line on what's keeping you up at night: AI search, a migration, or traffic that's slipping.

I'll reply within two business days with my honest take on whether I can help, and what I'd look at first.

No pitch deck, and no retainer to sign up front. If it's not a fit, I'll tell you, and I'll point you to someone who is.

Send me your site →

Or email me directly at cristian@vidian.es.