When your buyers ask ChatGPT who to shortlist, is your company the answer?
I'm Cristian, a NYC-based AI search and SEO consultant for B2B software companies: AI-native, SaaS, fintech and security. For 18 years I've tied search to revenue at companies like Compado, StubHub, Softonic and Microsoft's MSN.
Now I help software companies show up in ChatGPT, Gemini and Google's AI Overviews. I work on the same thing in-house at Cockroach Labs, and I built an AI visibility tracker of my own.
Get a free AI visibility check →I've helped these companies grow their organic visibility, traffic and pipeline.
Results
What that looks like in practice
Across 100+ domains I owned SEO for at Compado.
CompraMejor.es at Prensa Ibérica & Grupo Zeta, entirely from organic traffic.
In nine months, for the health site Onmeda.es.
Across nine Latin American markets at StubHub, a portfolio generating €500K a month.
At Softonic, through AI and workflow automation, across 3 software catalogs (2M+ apps, 17 languages).
Two Softonic editorial sites I turned profitable.
A sponsored-content business I built at Softonic, with Adobe and Avast among the first clients.
Decoding tracked prompts, mentions and citations across ChatGPT, Gemini and Perplexity.
For SQL Easy, the interactive SQL course I founded and later sold to Beekeeper Studio.
Why this matters now
Your customers get one answer now, not ten links
Your customers used to type a question into Google and click through a list of links.
More and more, they ask ChatGPT, Gemini or Google's AI Overviews instead, and they get one answer. Sometimes a handful of brand names. If yours isn't one of them, you never even get the chance to compete.
In a March 2026 G2 survey of 1,076 software buyers, 51% said they now start their research in an AI chatbot.
The good news: what gets a brand named in those answers is learnable, measurable and fixable. It builds on the same foundations as good SEO: a site that machines can read, content that answers real questions, and a reputation that shows up across the web.
That's the work I do.
Services
How I can help
AI search visibility
Find out where your brand shows up in ChatGPT, Gemini and Google's AI Overviews, where it doesn't, and why. Then fix it, so you're the name those answers recommend.
AI search visibility →Site migrations and technical SEO
Redesigns, replatforms and domain changes are where years of rankings get lost overnight. I plan the move, check it before launch and watch it after, so your traffic makes the trip with you.
Site migrations →Technical SEO →SEO strategy
A clear plan built around your business goals, not a 90-page audit nobody reads. What to fix first, what to build next, and what to stop doing.
SEO strategy →Content that ranks and converts
Content built to answer what your buyers are actually searching for, at whatever scale you need. At Softonic, that meant growing traffic 1,100% in a year through AI and workflow automation.
Content strategy →Industries
Who I work with
AI-native software
New category, new competitors every month. Get named when buyers ask an AI tool for the best option.
AI software SEO →Fintech
Committee buyers who research for months. Trust pages and comparisons that survive compliance review.
Fintech SEO →Cybersecurity and compliance
Skeptical buyers who trust the source the AI quotes. Be that source.
Security SEO →Healthcare SaaS
Win the searches hospital and clinic buyers make. Built on a health site that grew from 200K to 1M+ users.
Healthcare SaaS SEO →Finance software
Get on the spreadsheet finance teams build. SEO judged by what it returns, as in $2M+ a year at Compado.
Finance software SEO →Legal software
Cautious buyers, short shortlists. Plain, verifiable pages that AI tools quote.
Legal software SEO →Developer tools and B2B SaaS
Getting found by technical buyers in Google, in your docs and in AI tools.
Developer tools SEO →Marketplaces
Huge, ever-changing catalogs turned into organic growth, from StubHub's nine Latin American markets to Softonic.
Marketplace SEO →Programmatic SEO
Thousands of pages generated from data, each one useful enough to rank at Softonic's 2M-listing scale.
Programmatic SEO →News sites and publishers
Newsroom SEO from Microsoft's MSN Spain, Prensa Ibérica, 20minutos and Grupo Zeta.
Publisher SEO →Locations
SEO & AEO by borough
Manhattan
SEO and AEO for the fintechs, SaaS scaleups and media companies packed between Flatiron and FiDi.
Manhattan SEO →Brooklyn
My home base. If you're a Dumbo or Downtown Brooklyn company, I can be at your office faster than IT resets your password.
Brooklyn SEO →Queens
Multilingual SEO and AI visibility for the import/export, marketplace and Long Island City tech companies in the most diverse county in the country.
Queens SEO →The Bronx
SEO for the hospital systems, food distributors and nonprofits built around Hunts Point and The Hub.
Bronx SEO →Staten Island
Showing up on Google and in ChatGPT for the insurance, healthcare and local service companies most SEO consultants never bother to call.
Staten Island SEO →Blog
From the blog
From Visibility to Action: What AEO Really Means Now
AI answers now shape what people buy, and you can't bid on them. How I think about AEO: goals first, recommendation share, and specific actions.
Read more →Availability
Why I only take on a few clients
I also lead SEO and AI search in-house at Cockroach Labs.
That means I keep my client list small. It also means you get someone doing this work every day, not just advising on it.
About
About me
I'm a Spanish SEO consultant based in Brooklyn, and I've been doing this for 18 years.
I've led SEO for some of the biggest sites in Spain and beyond: Softonic, StubHub, Microsoft's MSN, Airalo, 20minutos, Aufeminin and more. At MSN Spain, I trained journalists to write for both readers and search engines. At StubHub, I worked across product, marketing, data and engineering to grow nine Latin American markets.
I also know what it's like on the business side. I founded SQL Easy, an interactive SQL course, grew it to more than 300,000 students and sold it.
These days I lead SEO and AI search at Cockroach Labs and work with a few clients on the side.
Get started
Here's how to start
Send me your site and one line on what's keeping you up at night: AI search, a migration, or traffic that's slipping.
I'll reply within two business days with my honest take on whether I can help, and what I'd look at first.
No pitch deck, and no retainer to sign up front. If it's not a fit, I'll tell you, and I'll point you to someone who is.
Send me your site →Or email me directly at cristian@vidian.es.