A hospital operations lead asks an AI tool which software handles their problem. Does your name come back?
I help NYC healthcare SaaS and health-tech companies win the specific searches their buyers make, and get recommended when those buyers ask ChatGPT, Gemini or Google's AI Overviews.
I'm Cristian, a Brooklyn-based consultant. I grew the health site Onmeda.es from 200K to over 1M users in nine months, and I work with product and legal teams on AI visibility at Cockroach Labs every day.
Get a free AI visibility check →The problem
Health buyers search by the problem, not the product category
A clinic manager, a revenue-cycle lead and a CMIO don't search for "healthcare SaaS." They search for the job: how do we reduce no-shows? what's the best way to handle prior authorizations? Most vendor sites talk in dashboards and platforms. The buyer talks in problems.
When those two vocabularies don't match, you don't rank, and an AI tool has nothing of yours to quote. The answer names a competitor who explained the problem plainly.
Health buyers also move carefully. Compliance, security and clinical staff all weigh in, and each one researches on their own. Being missing from the first answer is hard to undo.
What you get
What we build
A search map in your buyers' words
We start from the jobs your users do and the way they describe them, then find the searches that lead to a demo.
Explainers a clinician and a compliance lead both trust
Plain, accurate pages on the problems you solve, with the review your industry demands built into the process.
Comparison and use-case pages
Honest pages for buyers who are already evaluating, structured so Google and AI tools can read and quote them.
Tracking for the questions that matter
We watch which vendors AI tools name for your buyers' questions, and see you move from missing to mentioned.
Why healthcare is different
Accurate beats clever, and slow review kills most content
In health, a wrong claim is worse than no claim, so many vendors publish very little. That leaves open ground for the ones who build a review-friendly process and publish precise, useful content.
It's the pattern I used at Onmeda.es: answer the exact questions people were asking better than anyone else, then keep doing it. Onmeda is consumer health media, not software, but the discipline of finding and answering health questions transfers.
AI tools tend to cite pages that answer a specific question clearly. A well-structured explainer does that, and it's what your buyer's AI assistant is looking for.
Proof
Why work with me
I've grown a health site from 200K to 1M+ users.
At Aufeminin and Onmeda I took Onmeda.es from 200K to 1M users in 9 months by building content around the questions people actually asked.
I work with legal and product on accurate content.
At Cockroach Labs I work on AI visibility with product marketing, engineers, sales, brand and legal, so getting precise claims through review is how I already work.
I've built niche content businesses from scratch.
At Prensa Ibérica & Grupo Zeta I built CompraMejor.es from 0 to €400K in revenue in 18 months, entirely from organic traffic.
I've tied search to revenue.
At Compado I owned SEO for 100+ domains generating $2M+ a year in organic revenue. I built CompraMejor.es from 0 to €400K in 18 months from organic traffic alone, and turned two Softonic editorial sites from loss-making to €480K+ a year.
Why NYC
Next door to the buyers
New York's hospital systems, clinics and health plans are your customers' neighbors, and often yours. I'm based in Brooklyn and can meet your team in person when it helps.
Availability
I only take on a few clients at a time
Because I also work on this every day at Cockroach Labs, I keep my client list small. You work directly with me, not a junior account manager.
FAQ
Common questions
Have you worked for a healthcare software company?
Not directly. My health experience is Onmeda.es, a consumer health site, plus working with legal and product teams on a regulated-feeling workflow at Cockroach Labs. I'd rather say that up front than overstate it.
Can you write clinical content?
No. I work with your clinicians and compliance leads to get the substance right, and focus on finding the searches, structuring the content and making it findable.
Will this work with HIPAA constraints?
SEO and AEO work on public pages, not patient data. I don't need access to anything sensitive for a first visibility check.
Get started
Here's how to start
Send me your site and the one job your software does best, in the words a buyer would use.
Within two business days, I'll send a free AI visibility check: who gets found and named for that job, and what I'd fix first.
No pitch deck, and no retainer to sign up front. If it's not a fit, I'll tell you.
Every week you wait, a competitor gets closer to owning the searches your buyers make.
Get my free AI visibility check →Or email me directly at cristian@vidian.es.
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