Launching a new site? Don't let your pipeline drop with your old URLs.
I help New York B2B companies plan and run website migrations, so the organic traffic and demo requests you've built make the move with you.
I'm Cristian, a Brooklyn-based technical SEO consultant with 18 years of experience at Compado, StubHub, Softonic and Microsoft's MSN. Today I lead SEO and AI search in-house at Cockroach Labs.
Talk to me before you launch →The problem
The redesign looked great. Then the traffic fell off a cliff.
It happens to B2B companies all the time.
Marketing gets a new brand. Engineering moves the site to a new CMS. Someone decides the blog should live on a new subdomain. Launch day comes, everyone celebrates, and the new site looks better than the old one ever did.
Then, two or three weeks later, someone checks the dashboard.
Organic traffic is down. The pages that used to bring in demo requests have disappeared from Google. The comparison page that ranked for your biggest competitor's name is gone. And now AI tools like ChatGPT are pulling from pages that no longer exist.
Nothing is "broken," exactly. The redirects were done in a spreadsheet the week before launch. Nobody owned SEO in the project plan. And the rankings it took years to earn are quietly sliding away.
The fix after launch is slow, expensive and stressful. The fix before launch is mostly a matter of planning.
What you get
How a migration with me works
Before we touch anything: know what you're protecting
We find every page that drives organic traffic, links, rankings and pipeline today. Not just the homepage: the blog posts, docs, comparison pages and integrations pages that quietly bring in your best leads.
A redirect and content plan that actually holds up
Every important URL gets a destination that makes sense to a person and to Google. Content that's being cut or merged gets a plan, so its value isn't thrown away.
Pre-launch checks on staging
Before launch, I check the new site the way a search engine will see it: crawling, indexing, internal links, page speed, structured data, and the details that are easy to miss when everyone is racing to a deadline.
Launch day and the weeks after
I watch the move as it happens and through the weeks after, catch problems early and fix them before they become a traffic drop.
Already launched and seeing a drop?I also run recovery audits: what was lost, why, and what to fix first to get it back. For ongoing site health outside a migration, see technical SEO.
Why B2B is different
In B2B, a traffic drop is a pipeline drop
A consumer site that loses traffic loses page views. A B2B site loses the pages that start sales conversations: the product pages, the use cases, the "X vs Y" comparisons and the integration docs that buyers find while they're shortlisting vendors.
Those pages are often a small share of your traffic and a big share of your pipeline. A migration plan has to protect them first.
Proof
Why work with me
I've worked on sites far bigger and messier than yours.
At Softonic, I worked with more than 2 million software listings in 17 languages. At StubHub, I ran SEO for nine Latin American markets and worked across product, data, catalog and engineering, with platform-level testing and technical recommendations that affected growth in EMEA, APAC and North America.
I know how to work with engineering teams.
Migrations go wrong when SEO shows up as a last-minute list of demands. I've spent 18 years working inside product and engineering teams, so the plan fits the way your developers actually ship.
I do this work every day.
I lead SEO and AI search in-house at Cockroach Labs, a B2B company selling to developers.
I've tied search to revenue.
At Compado I owned SEO for 100+ domains generating $2M+ a year in organic revenue. I built CompraMejor.es from 0 to €400K in 18 months from organic traffic alone, and turned two Softonic editorial sites from loss-making to €480K+ a year.
Why NYC
In your time zone, and in your building if you need me
I'm based in Brooklyn and work with B2B companies across New York. Migrations run on tight deadlines and late-night launches; it helps when your SEO lead is awake on the same clock and can join the launch call, or sit down with your team in person.
Availability
I only take on a few migrations at a time
Because I also lead SEO at Cockroach Labs, I keep my client list small. That means you get my full attention during the weeks that matter most, and you work directly with me.
FAQ
Common questions
When should we bring you in?
As early as possible, ideally while the new site is still being planned. The later SEO joins a migration, the more expensive the fixes get.
Our launch is in two weeks. Is it too late?
Not necessarily. There's still a lot that can be checked and fixed before launch. Get in touch now, not after.
Do you work with our developers or agency?
Yes. I work alongside your in-house team or your web agency, and give them clear, specific instructions rather than a vague report.
Get started
Here's how to start
Send me your current site, your new site or staging link if you have one, and your planned launch date.
Within two business days, I'll reply with my honest take on the biggest risks I see and what I'd check first.
No pitch deck, and no retainer to sign up front. If it's not a fit, I'll tell you.
The best time to protect your traffic is before launch day, not after.
Talk to me before you launch →Or email me directly at cristian@vidian.es.
Related
More ways I can help
Technical SEO
Find and fix what stops Google and AI tools from reading your best pages.
Learn more →SEO strategy
A plan built around pipeline: what to fix first, what to build next, what to stop.
Learn more →Explore