I work a few subway stops from you. Let's get your brand named in ChatGPT, not just ranked on Google.
I'm Cristian, and Brooklyn isn't a market I cover, it's where I live and work. I help Dumbo, Downtown Brooklyn and Industry City companies show up when buyers ask ChatGPT, Gemini and Google's AI Overviews who to consider, and when they still just Google it.
I've spent 18 years growing search traffic for companies like Compado, StubHub, Softonic and Microsoft's MSN, and I lead the same work in-house today at Cockroach Labs.
Get a free AI & SEO visibility check →The problem
Being a short walk away doesn't mean being easy to find
Brooklyn's tech and marketplace scene has grown up fast: Etsy's headquarters, the Dumbo tech corridor, Industry City's startups, the agencies and studios filling out Downtown Brooklyn. A lot of that growth happened faster than the SEO did.
Meanwhile the way people search changed too. Someone looking for a Brooklyn-based tool, marketplace or service now just as often asks an AI tool for a recommendation as they type a search into Google. If your site was built for the old kind of search, you're invisible in the new kind.
Most SEO consultants selling to Brooklyn companies are based somewhere else entirely, selling a template. I'm local, I use the tools I sell, and I can be at your office before your coffee gets cold.
What you get
Here's what we fix
A visibility check you can act on this week
I run your buyers' real questions through ChatGPT, Gemini and Google's AI Overviews, and compare it against whoever Brooklyn buyers are actually choosing instead of you.
Fixes sized to how you actually work
Brooklyn tech and marketplace teams are often small and fast-moving. I prioritize the two or three fixes that move the needle, not a 90-page audit that sits in a drive folder.
Content that sounds like you, not an agency
Brooklyn brands tend to have a voice. I write and structure content that keeps it, while still answering exactly what AI tools and Google are looking for.
Tracking, and someone to actually ask
You get a dashboard and a person down the street who picked up the phone last time, not a support ticket queue.
Why Brooklyn
Why this market is unlike the rest of the city
Brooklyn runs on marketplaces and makers: platforms connecting buyers and sellers, and small teams building something distinct enough to stand out from a much bigger company doing the same thing. That's a different SEO problem than a Manhattan enterprise has. You're usually not trying to out-budget a competitor; you're trying to be found at all, by the right niche of buyer.
It's also a borough where being genuinely local still means something. A Brooklyn-made product or Brooklyn-based studio can be an asset in your content and positioning, if it's used well instead of just mentioned in the footer.
I built a 300,000-student business from nothing with SQL Easy, so I know what it's like to grow something without an enterprise budget behind it. That's the lens I bring to Brooklyn companies.
Proof
Why work with me
I've built something from zero here myself.
I founded SQL Easy, an interactive SQL course, grew it to more than 300,000 students, and sold it. I know what scrappy, resourceful growth actually takes.
18 years of search growth at bigger scale too.
- +15% organic growth year over year across nine Latin American markets at StubHub
- 2M+ listings in 17 languages at Softonic
- Six figures in year one for a sponsored-content business I built from scratch at Softonic
And I do this in-house, every day, right now.
I lead SEO and AI search at Cockroach Labs. I'm testing what works in AI answers this week, not referencing a case study from three years ago.
I've tied search to revenue.
At Compado I owned SEO for 100+ domains generating $2M+ a year in organic revenue. I built CompraMejor.es from 0 to €400K in 18 months from organic traffic alone, and turned two Softonic editorial sites from loss-making to €480K+ a year.
Availability
I only take on a few clients at a time
Because I also lead this work at Cockroach Labs, I keep my client list small. You work directly with me, not a junior account manager.
FAQ
Common questions
Do I need to be based in Brooklyn to work with you?
No, Brooklyn is just where I focus my local work. I take on a small number of NYC clients wherever they're based, but I can meet Brooklyn teams in person more easily than almost anyone else doing this work.
We're a two-person marketplace startup. Can we afford this?
I keep my client list small on purpose, and I'd rather tell you honestly if the timing's wrong than take a retainer that doesn't fit your stage. Send me your site and let's find out.
Is “AI search” just a buzzword for Brooklyn startups chasing trends?
It would be, if the behavior behind it weren't real. Buyers are genuinely asking ChatGPT and Gemini for recommendations before they ever open your site. Ignoring that doesn't make it less true, it just makes you harder to find.
Get started
Here's how to start
Send me your site and the one question you'd want a buyer to ask ChatGPT, where your company should be the answer.
I'll reply within two business days, in person if you're nearby.
No pitch deck, and no retainer to sign up front. If it's not a fit, I'll tell you.
Every week you wait, a less-local competitor claims the answer you wanted.
Get my free visibility check →Or email me directly at cristian@vidian.es.
Related
More ways I can help
Manhattan
SEO and AI search visibility for Manhattan's AI-native, fintech and SaaS companies.
Learn more →The Bronx
SEO and AI search visibility for Bronx-based healthcare systems, distributors and nonprofits.
Learn more →Explore