What 18 years of search looks like when it's tied to revenue.

Revenue from organic traffic, audiences grown from scratch, and AI visibility work done in-house. Here is what I've shipped, with the numbers.

The numbers

$2M+ a year in organic revenue

Across 100+ domains at Compado.

€0 → €400K in 18 months

CompraMejor.es, entirely from organic traffic.

200K → 1M+ users

In nine months, for Onmeda.es.

+15% organic growth, year over year

Across nine Latin American markets at StubHub.

Traffic +1,100% in a year

At Softonic, through AI and workflow automation.

70 users

On the AI visibility platform I built, Decoding.

Where organic search paid the bills

Compado, 2021 to 2023

$2M+ a year in organic revenue

As SEO Team Lead I owned SEO for 100+ domains, managed a team of 3 and led technical SEO with engineering, product, data and partnerships teams.

Prensa Ibérica & Grupo Zeta, 2018 to 2020

€0 → €400K in 18 months

I built CompraMejor.es entirely from organic traffic and owned the affiliate product end to end: strategy, SEO, development, and vendor and shareholder relations. I also launched sites in beauty and science, single-handedly.

Softonic, 2023 to 2026

Traffic +1,100% in a year

As Head of Content I led strategy for 3 software catalogs (2M+ apps, 17 languages) and 2 editorial sites, managing 3 content managers and 30+ external writers and editors. Automation with AI and workflows drove the growth, and turned the editorial sites from loss-making to €480K+ a year.

Softonic, sponsored content

Six figures in year one

I launched a sponsored-content product with Adobe and Avast as clients.

StubHub, 2017 to 2018

+15% organic growth, year over year

I led SEO across 9 Latin American markets for a portfolio generating €500K a month, shipping the roadmap with product, content, catalog and engineering.

Building traffic from newsrooms to B2B

Aufeminin & Onmeda, 2012 to 2014

200K → 1M users in 9 months

I grew Onmeda.es, drove record traffic for Enfemenino.com, supported Onmeda.de and contributed to M&A activity.

20minutos, 2014 to 2016

5th → 3rd among Spain's top news sites

I led SEO and digital strategy across Spain, US and LATAM properties and helped launch the mobile version, with record organic traffic.

Microsoft Spain (MSN), 2011 to 2012

Record organic traffic

As SEO Lead, reporting to the MSN EMEA SEO Lead, I trained journalists and editorial teams on SEO best practices.

Key Content, 2020 to 2021

0 → 100K monthly visits

As CMO I delivered SEO and content strategy for B2B clients including Adidas, Omio and GetYourGuide, and grew the agency's own website from zero.

The work I'm doing now

Cockroach Labs, 2026 to now

AI visibility, in-house

I lead SEO, content and AI search optimization, improving the AI visibility of CockroachDB and Continuum across ChatGPT, Perplexity, Gemini and Google AI Mode and Overviews, with product marketing, engineers, sales, brand, social and legal.

Decoding, 2025 to 2026

70 users on my own AI visibility platform

I built a platform that tracked prompts, brand mentions and citations across ChatGPT, Gemini, Perplexity and other models, and ran go-to-market end to end. I wound it down as the market consolidated around heavily funded competitors.

SQL Easy, 2017 to 2025

300K+ students

I built and scaled an interactive SQL training course, then sold it to Beekeeper Studio.

The same playbook, aimed at your pipeline

Start with AI search visibility, SEO strategy or technical SEO, or see the industries I work with.

Here's how to start

Send me your site and one line on what you want search to do for your pipeline.

I'll reply within two business days with my honest take, and what I'd look at first.

No pitch deck, and no retainer to sign up front. If it's not a fit, I'll tell you.

Get my free AI visibility check →

Or email me directly at cristian@vidian.es.

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